Fenjiu Reborn: Chinese Baijiu Packaging

Unveiling the Beauty of Xinghua Village

The inspiration for Fenjiu Reborn came from the mesmerizing moment when rainwater falls from the Ancient Pavilion roof tiles in Xinghua Village. The design team, led by Tiger Pan, sought to capture the curves and elegance of this natural phenomenon. Using a glass convex technique, they created a bottle with a firm and comfortable grip, reminiscent of raindrops trickling down.

One of the standout features of Fenjiu Reborn is its red label, which showcases a unique paper-cut out style inspired by Shanxi folk art. The shape of the label resembles a traditional courtyard stone window, giving the packaging a distinctive and recognizable look. From afar, the bottle stands out with its high recognition factor, drawing attention to the exquisite craftsmanship.

To further enhance the sensory experience, the wine bottle is wrapped and hidden within translucent papers, creating a hazy texture that resembles the relationship between light and shadow through glass. This curtain of trickling raindrops adds an element of mystery and intrigue, inviting consumers to explore the underlying burst of fragrance within.

The production of Fenjiu Reborn involves the use of carefully selected materials such as frosted acrylic, matte glass, and PE, ensuring the desired effect and exquisite details. The technical team, led by Zhangkun Xie, worked diligently to bring Tiger Pan's vision to life, resulting in a packaging design that is both visually stunning and functionally impressive.

With its unique design and attention to detail, Fenjiu Reborn stands as a testament to the rich history and cultural significance of Xinghua Village. The project, completed within three months in Shenzhen and produced in Fenyang City, Shanxi Province, showcases the collaborative efforts of a talented team led by Tiger Pan.

Fenjiu Reborn has garnered recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious accolade is bestowed upon designs that exhibit creativity, resourcefulness, and technical excellence. Fenjiu Reborn's incorporation of art, science, design, and technology contributes to quality of life improvements, making it a true standout in the industry.

Experience the beauty of Xinghua Village and the exquisite Fen Wine with Fenjiu Reborn. Let this unique Chinese Baijiu packaging transport you to a world of tradition, craftsmanship, and sensory delight.